The thing most people see when they go on reddit is the default cover page (https://reddit.com). Many people are so like, urgh!
There are 10,000 sub-communities. There is something for everyone. Here are some examples from the top of my head:
If you manage to establish yourself on the site (by posting relevant content), especially in a sub-location related to your niche (look on the homepage / on Google to find it – it exists.), So you have a lot of can exploit. You just have to be careful how you do it.
The general rule is that business owners can have a Reddit account (that is, a person), but companies can not have a reddit account (that is, an account that is a corporate identity).