Are there any creative tips for delivering a D2C product experience?

A friend of mine makes high quality coffee machines and has decided to go directly to the consumer. We've been discussing his frustration – despite his ability to offer a great, stylish coffee machine at lower than comparable retail prices, he's having a hard time bringing this product experience to potential customers – and losing ground. mortor retailers.

Do you know clever solutions outside ephemeral stores (does not have the necessary resources), etc.? …

Are there any creative tips for delivering a D2C product experience?