Well, this is a tricky business. It depends on how many villagers are there, if most already have bicycles and if they seem to be interested in buying. If I was to give a suggestion, it would be he opens up a spare shop and also stock some new or used bikes. Because if there are bikes already, he can be repairing the broken ones, because in a village people will not buy bikes every day. It is important to do a thorough research on how the market is before he can open the business. This is regardless of his passion in the business.