[GET] Digital Marketing Analytics: Giving Meaning to Consumer Data in a Digital World (Que Biz-Tech) | NewProxyLists

Good news: neither your competitors. It's hard! But digital marketing analysis is 100% feasible, it offers huge opportunities, and all the data is accessible to you. Chuck Hemann and Ken Burbary will help you reduce the problem at the waist, solve all the pieces of the puzzle and integrate a virtually frictionless system to move data to the decision, from action to results! Study it, choose your tools, learn to listen, calculate metrics correctly, and distill your digital data to get the most out of it, from R & D to CRM to social media marketing!
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* Prioritize – because you can not measure, listen and analyze all
* Use analysis to create experiences that deeply reflect the needs, expectations and behaviors of each client
* Measure real ROI of social media: sales, prospects and customer satisfaction
* Track the performance of all paid, earned and owned social media channels
* Harness "data-listening" beyond public relations and marketing: for strategic planning, product development and human resources
* Start optimizing web and social content in real time
* Implement advanced tools, processes and algorithms to accurately measure the influence
* Integrate pay and social data to generate more value at a time
* Make the most of surveys, focus groups and offline research synergies
* Focus new investments in marketing and social media where they will bring the most value

Foreword by Scott Monty
Global Head of Social Media, Ford Motor Company
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