Google ads vs Facebook ads

Hey WHT,

I have been running my host since 2010 and we have lots of guests. We appreciate their loyalty. Most of our clients have been referred by word of mouth, WHT, other forums, affiliates and agreements with web developers.

When the budget allows, I considered using Google Ads or Facebook. For well-established hosts, which one would you recommend? What's a reasonable monthly budget for it to be effective?

Looking forward to hearing your experiences.

Thank you