Step 1: Searching for keywords
Keyword search is a process of identifying the most important keywords for our website. Keyword research requires keyword research tools that can help us find the most relevant keywords for our website.
Step 2: Competitive Analysis
Identify who your competitors are by doing a competitive analysis. You can perform a competitive analysis using various SEO software and competitive analysis tools. In this article, you'll learn more about competitive analysis
Step 3: SEO Audit
Auditing the current website and the current website rankings for the selected keywords will give you a basic idea of what can be improved on your website. SEO audit is a very important part of the SEO process.
Step 4: SEO optimization on the page
Identification of the optimization requirements on the page and the structure of the site
Step 5: Offline optimization
Build links, promote your website in social media
Step 6: Measure results: traffic and rankings
OLD SEO Process New SEO Process
The SEO process above is the standard SEO process followed by many people to rank existing or new websites. The SEO process has changed over the years, and the process you followed in the past may not work now. Some of the old tactics you use today to rank your website may not help you get the results you expect.
You will have to follow latest SEO techniques get the best ranking in Google. In this SEO guide, I will discuss the latest SEO process you can use to improve your ranking in Google.
Step 1: Start by searching for keywords
Keyword search is one of the most important parts of the SEO process: Unless you know what people are searching for on the Internet and what information they're looking for, it's almost impossible to launch an SEO campaign. .
When you search by keyword, you must start with a root keyword or source keyword. Today, many free and paid tools are available for keyword research.
Related : Keyword research tips for the best ranking
Here are some things to keep in mind when doing a keyword search.
Start with a long line and low competition
use Google auto complete to have more ideas
Use Google-linked search
You can use tools like keywordtool.io
There are paid tools like SEMRush that can help you search by keyword.
Step 2: Competitive Analysis and Website Auditing
Once your keyword research is complete, the next step is to perform a competition analysis and website audit. Web site audit is very important for making a list of on and off page activities.
Many SEO professionals skip this process and move directly to the next step. Yes, auditing and evaluating websites is a difficult process if you do not know the fundamentals of SEO, ranking factors and how exactly Google determines the ranking of web pages.
There are many paid tools available for auditing websites. I use seoprofiler for website auditing. You can also try seoptimer.com for an evaluation.
Step 3: Optimizing the page or site
Google is becoming smarter and simply adding keyword-rich content will not help you rank first after the latest algorithm updates.
Tips and optimization factors on the page
Write original and useful content
Do not just add keywords to your content. Instead of providing valuable information
The structure of your site, the structure of URLs will matter a lot.
Your site should load quickly
The site should be mobile friendly
Your site should be updated regularly
Step 4: Link building and off-page optimization
Links are important for ranking and trust. But you can not just create links from websites. Instead, you must gain links to the authorities' websites and they should be relevant. If you start creating links from poor quality websites with very thin content, you will not be able to earn rank.
Step 5: Watch the ranking and keep updating the content
SEO is not a one-off activity. You must continue to update your content and regularly create new content. If you do not monitor the rankings and update your content, you may not be able to maintain your ranking.
There are many tools available that will help you monitor the ranking of your website. Tools such as seoprofiler, SEMRush, webceo can be used to monitor the ranking.
SEO is complex and requires continuous practice. You must keep your knowledge up-to-date to maintain the rank of your website or your client's website.