How To Rank For Your Site's Name When Big Players Rank For It, Too

Earlier I phrased this question as producer vs. distributor. I have a site, I want to rank for it, but I'm competing with my own Products in my Amazon Store.

I'm working on the "official" website of a perennial fan-fave movie. I want to rank it for the title of the film, but there are already competitors for that title. I was expecting Wikipedia and IMDB, maybe RottenTomatoes, but I'm seeing an Esquire article, a Cosmo, wikis, etc.

If I optimize the site by writing effective metadata,…

How To Rank For Your Site's Name When Big Players Rank For It, Too