I have made press releases for and I am a member of a huge press release site for journalists. PRWeb
But I have never made any FSB press release.
You can go to PRweb and find templates for press releases that might be of help.
It would be very good information to have a template for the FSB press release. But in general, I think that an example of a press release template for an e-commerce store would work.
I do not know what to answer regarding Amazon affiliate or affiliate practices in a press release. But I will assume that you run a business and publish a press release as an ecommerce store and not as an affiliate of Amazon. Then approach him as such.
Wait to see if anyone else has anything to add here.
I am currently in another phase with my stores, so do not try to be distracted by your search for press releases.
Mike, I'll wait with you for more potential.