printing – “Add printer” (from network) fails silently (Catalina 10.15.7 (19H2))

When going through the usual steps, my network printer shows up via Bonjour Sharing, but when I double click it and it shows a progress bar, it completes but the list is still empty.

It’s an HP office jet 3830. What’s strange is when I add the device’s “Fax” driver, it works fine. Just the printer doesn’t work.

What could be wrong?

(it looks like the same issue as this which no one responded to: Install remote printer fails)