Good Evening!
In the last few months, we have had created new content for some given pages of a hotel microsite.
Upon comparing the performance of those pages (last three months to the previous period), it shows a decrease in Avg position while the CTR has improved. Can, anyone explain why the reason behind such performance. As I know higher the CTR of a page, the better its avg position in the search result. Attached are the performance screenshot of different pages.
Many Thanks!
Shilpa
