seo – Site Structure: Best practices for separating public pages from member pages

Context: I am designing a web application that’s geared toward members-only features. There’s no site features that would be useful to non-members, so most of the website will only be available to authenticated users. Thus, the only public pages will be things like an About Us page (with contact options), a Features/Comparisons page (promote the service relative to competitors), and of course a Home Page.

Problem: My initial thought was that the homepage index.php file, located at the website root, should load the public content for non-authenticated visitors, but should load the main application landing page for authenticated users. My main reason was for members’ ease-of-access — automatic serving of the content they’re actually trying to get to, and no need to type / remember / bookmark a more complicated address than But this got me thinking whether that would be best practice. I couldn’t find anything with a few Google searches, so….

Approaches: I can think of three:

  1. As mentioned above: All files are hosted under, with no subdomains. When a visitor requests, it checks for authentication, and serves up the correct HTML depending.
  2. Public files are hosted under, while member-only pages are hosted under a subdomain like When an authenticated user attempts to access the public, they’ll be automatically redirected to
  3. The same as option 2, but instead of being automatically redirected, the user will stay on the public homepage, and will need to navigate to their application landing page via the main nav. (This approach seems best if some of the public pages actually have usefulness to authenticated users, which they won’t on my site, so I’m thinking this option doesn’t make sense?)


  • Are there other options I’m not thinking of?
  • Is there a clearly established best practice for this situation?
  • How does each approach affect SEO, if at all?
  • Which of those approaches tends to be easiest to code for and maintain in the long run?