Share a Word template with keyboard shortcuts to macros?

I prepared a template in MSWord that I want to share with colleagues who are not very tech-savvy. The template has not only styles but also a number of quality-of-life macros that are bound to specific keyboard shortcuts (e.g., alt+r will reformat a paragraph in a certain way).

How can I share this template most effectively? I can save as template.docm but that doesn’t share the keyboard shortcuts.