To help you, Instagram has this week shared some key tips on how brands can keep the public connected via Instagram Stories.
And there are some good notes to consider – here are the six Instagram tips for getting the most out of stories during COVID-19.
1. "Make it easy for people to support your brand"
The first tip of Instagram is to promote ways for people to support your business using Instagram new gift card and food order stickers in your Stories frames. You can then save your stories as highlights to maximize their reach and response.
2. "Raise and inform"
Instagram advises brands to also seek to “ share positive stories of kindness and sacrifice, and to support health and safety messages from trusted sources ''.
This is in line with recent advice from Twitter research, which indicates that consumers are looking for brands to provide accurate information and help their local communities.
Instagram also advises brands to use tools like their Stay at Home Sticker to reinforce key health messages.
3. "Share your story"
Instagram says brands should be looking to share behind the scenes information about what is really going on in their business as a result of COVID-19, and how they are looking to address key issues and help their suppliers and communities.
4. "Start a conversation"
Instagram suggests brands use the question sticker to interact with customers and ask how they are feeling.
Instagram also recommends using tools such as the Countdown sticker to build engagement around digital events.
5. "Respond to FAQs"
Instagram also suggests that brands are considering using Stories to answer common questions they are receiving at the moment, helping to clarify what's going on.
6. "Engage your community"
And finally, Instagram notes that stories are “ where people like to express themselves, '' and brands can tap into them by providing challenges and models for people to share their stories again. stories and tag their friends.
This is great advice and will no doubt make you think about how you can use stories in your own approach.