When he starts to feel dishonest, which is almost always.
In fact, most attempts at humanization lead to absurdities to which people are so numb that they no longer ignore it. It's just noise at this point. Why generate more noise? Do something more productive.
"Hello, welcome to our site! What would you like to do today?"
This is, for some reason, really common. I am "welcomed" and welcomed by person. It's just static text, and nobody on Earth ignores it. When reading this text, not one person has ever felt warmly welcomed.
I am asked what I liked to do, as if someone was waiting for my answer impatiently (via what, a text box? Do I just say it out loud?), While in that case In reality, the answer is to click a button. link. What is the most basic function of a web page?
You get the same effect when a phone blocking system tells you how important your call is, repeated by a robot exactly every 90 seconds. The truth is the opposite of what is said and has the opposite effect. Yet people continue to do so, because everyone continues to do so.
I booked a haircut this morning and I noticed the text scrolling up: "Get ready to enjoy the life! You deserve it! "What does it mean?" Do you have a brand of "life?" What did I do exactly that made you think I deserved it? – buying things from you – such a strange slogan – its "personal" look makes it just scary.
Even worse are the "personalized" recommendations. Netflix is awful to that. "Given the fact that the last movie you watched had a title that started with the letter" S ", we think you'll love these other movies whose titles include the letter" s "." It's not that their referral system needs work; it is that their attempt to "humanize" makes it even more absurd and impersonal.
Like any text on your page, it should have a specific purpose. He is in competition with all the other elements of your design, so he has every interest in bearing his weight. Give your user some credit and think carefully about the value this personalization will really bring.
