It is rather unfortunate that these seemingly small errors weigh heavily on the success of mobile apps. If you are part of the application developers who make mistakes, you can run your application on a dripping bucket. Without further ado, here are the mistakes you should avoid regarding killer apps.
Pre-launch market study poor or nonexistent
Before you start developing an application. You must choose the niche in which you want to go. Check out all the mobile apps being played in the space. Discover all the features of the application, from their names to the concepts and strategies of market entry.
You must know what users like and what they do not like too much. All this will help you improve their great qualities and correct the bad qualities as well. Unfortunately, most app developers do not do enough research before launching their apps.
Of course, the success rate of mobile applications is less than 1%, but many people think that the low success rate is due to the fact that the space of development of applications is saturated . Nothing can be further from the truth than that. With technologies such as the Internet of Things, artificial intelligence, virtual reality and augmented reality, the area of application development can never be saturated.
One of the reasons for the failure of the application is what has been discussed above. Many application developers simply enter a niche and expect to outperform existing applications within the niche and most of them fail. So you have to invest a lot in research before you start developing applications.
Little or no ongoing research
You must have seen or heard of several mobile apps that have met millions of downloads but currently have no more than half a million active users. There are two main reasons for this. The first is that people are carried away by the euphoria of the success of their application and the complacency that surrounds it. They fail to continue to involve users of their apps. In fact, some of them do not have an application retention plan.
The second major reason is that a new player with better information on this application development niche emerges and manages other applications outside the market by building its application on the disadvantages of others. It could also be from an existing application that would be updated to become the market leader in the niche.
To avoid this, you must continue to research new and existing competitors. But most application developers do not pursue their research on their new and existing competitors. Do not forget that it is difficult to access the top of the market, but it is even more difficult to maintain this position because all eyes will be on your application.
Copy all the qualities of a successful application
The fact that an application is very successful does not mean that all its features, concepts and strategies are excellent. Unfortunately, developers tend to copy all the qualities of a successful application. For example, a few years ago, the Facebook application had no offline functionality. You could not even launch your Facebook app without an Internet connection.
Several application developers have followed suit. Later, Facebook understood the benefit of offering offline features and this was implemented on the application. At the moment, you do not need an internet connection to launch your Facebook application. However, there is a limit to what you can do on the app without an Internet connection.
Try to please everyone
Yes, the development of applications is a numbers game. The number of active users of an application determines the success of the application. So, in order to gather as many users as possible, some app developers have decided to satisfy everyone with their apps and they have failed. Most of them ended up not satisfying anyone.
You can not just develop an app for everyone – all demographics, genders and even ages. Instead, choose the group of people you really want to meet and go out for them.
Bad marketing time
Many developers usually wait for the last step of their app development before engaging their marketing team. This is not such a good idea. You should start advertising your application one year before the release date. Put people in suspense, they will be eager to see your application.
Regularly post video trailers on your app as a teaser and you will amaze potential users throughout the year. When you finally release your application, most of them will download it out of curiosity. And if they like what they see, they will continue to use it.
Each app has analytics, but some developers do not check daily analytics reports. These numbers should alert you to the existence of a problem. For example, if the number of daily downloads of your application begins to decrease, it is a sign of problems. If the average time of use of your application also decreases, it is also a sign of problems. More importantly, if daily active users of your application start to shrink, there is a big problem on your hand.
Some developers do not monitor daily reports on the performance of their applications, they would have lost too many users before realizing the problem. At that point, the damage will be irremediable. They say that an identified problem is already half solved. That is if it is identified early enough. Whatever the success of your application, you must continue to monitor its performance daily so you can jump to action as soon as you notice a disturbing trend.
Incorrect description of the update
When an application update is released, some application developers simply describe it as "bug fixes" or "a new update." Do you really think that such a description can get an active user to download the update, not to mention have it downloaded by new users?
A good description of the update should motivate users to download the application, attract new users and encourage old users to download it again. Several mobile application development companies follow the guidelines. You should mention the particular bugs that have been fixed. You must mention the new features you added and also include features that have been upgraded.
Finally, these are some of the common pitfalls that application developers constantly encounter. Avoid them and the number of users of your application will increase dramatically.