Increased revenue (and market value) virtually right after the purchase of cPanel – with the new pricing model.
With probably reduced expenses (based on my information about the drop in quality of technical support, especially for WHMCS, after cPanel's price rise).
I guess DirectAdmin has received a very good offer in the meantime but has refused to sell (sold out).
So now the goal is perhaps to give the books a good appearance and sell everything for a big profit.
New owners can either reduce prices (or change the pricing model) and invest more in their staff, or simply drain the profits to cover the cost of purchase and leave the product (s) to faith. who is waiting for them.
… or propose something completely different, or do something "between" the two extremes. We will see.
The fact is that current owners can most likely sell it at a low price (compared to the expected profits as they are) and still make a fortune (compared to the purchase price).