Twitter is the second most visited social networking site in the world and has millions of users worldwide.
According to our Social Media Marketing expert roundup, besides Facebook, Twitter is the second best source of traffic and connections for social media marketers.
I’me using Twitter with good success here, on Monetize.info and on other sites to bring traffic to my articles but most important to get in touch with people from the industry.
The Twitter Marketing Guide has three parts and I encourage to read them all to understand all the benefits of using Twitter for your business and how to make it work for you.
Table of contents:
Benefits of using Twitter for your business
How to manage a Twitter profile with great success
How to promote your Twitter profile
1. Benefits of using Twitter for your business
Twitter provides huge opportunities for any business to get their brand in front of people they would never have had the opportunity of getting in front of before.
You can literally grow your followers from just a few to many valuable contacts, influencers, and prospects in only a short space of time.
1.1 Lead Generation
The main goal of any business is going to be to generate leads for conversion. On Twitter, you have access to literally million of users and the opportunity to find new prospects is enormous.
Twitter offers a very informal way of making contact with people and makes it very easy for you to gain attention by simply following users. As long as you have a lead generation and capture system in place your business can benefit hugely from Twitter.
1.2 Connect with your customers
If your customers are on Twitter it is very likely that they will want to follow you, and Twitter offers you an excellent way to engage with your customers.
By staying in contact with them you can continue to build loyalty, communicate new offers and when they start interacting with your brand their followers will hear about your brand too.
You no longer need to be a big name to build a brand on Twitter. Twitter has evened out the playing field and has made everything possible for businesses both small and large and you can literally get your brand in front of thousands of people.
Once you are connecting with customers, providing them with valuable information, answering their questions and taking notice of their comments and complaints you can start building relationships and brand loyalty.
You should also read our article: Five Social Media Marketing Tips From Professionals
1.4 Drives Traffic to your website or blog
By sharing and posting links to useful content videos, blog articles and other useful information you can drive traffic to your website or blog which can drive sales and generate leads.
1.5 Promotions, offers and contests
Promotions are a very effective way of building brand awareness and also building your opt-in list. Word can spread very quickly on Twitter so it’s an obvious choice to use this platform to publicize your latest special offer.
1.6 Introductions to new contacts and networking
The potential for growing new contacts and connecting with thought leaders in your industry is huge. Twitter’s search facility makes it incredibly easy to find people who may be interested in your product or service.
1.7 Faster Customer service
Twitter is a great way for your customers to stay in contact with you and because so many people have smart phones and can access the internet it is often so much more convenient to contact a business via social media.
Read more: https://monetize.info/twitter-marketing-guide/#ixzz4pfZJ5eZc
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