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Molly Pittman – Mastery of Paid Traffic 2019
What you will learn
A whole new dive into the heart of the Facebook advertising platform
As a marketer, our job is to meet customers where they are already located. And where they are already, it's Facebook. With more than 2 BILLION active users per day, Facebook is the first platform for marketers to exploit prospects and sell products and services. Molly Pittman, Facebook advertising expert, will guide you through the ins and outs of the platform and show you EXACTLY how to design advertising campaigns that generate results for your business … quickly.
The automated traffic system in 3 steps
Create an automated traffic system that generates leads and sales for your business 24 hours a day. Learn all about the still important "traffic temperature" and how media buying is actually like creating A relationship in person.
Create a successful advertising campaign
Watch step-by-step videos on how to create successful ad campaigns on platforms like Facebook, Instagram, Google and YouTube. Learn about the five elements of a high conversion paid traffic campaign and how you can use them to send thousands of leads to your business.
Metrics that matter (and those that don't)
Learn how to analyze the statistics that really matter so that you can "reduce the volume" of your campaigns and grow without generating additional costs. Stop wasting time analyzing unnecessary numbers for your result.
About your instructors
At DigitalMarketer, Molly spent more than $ 2 million on paid traffic and generated MORE than 300,000 leads (and tens of thousands of customers) while maintaining a positive return on advertising spending. She has consulted more than 150 brands in markets such as health and fitness, personal finance, beauty, crafts, professional practices, manufacturing, etc.
Mike is approaching "cunning veteran" status in the Adwords world. It is in its 13th year of creating and managing campaigns for companies and brands around the world. He is the co-author of the world's best selling book on Adwords "The Ultimate Guide to Google Adwords", now in its 5th edition.
Tom Breeze is CEO of Viewability, an international video advertising agency. Tom has built thousands of successful advertising campaigns, testing and tracking all the results. It all revolves around the return on investment for Tom: turning advertising spending into profit.
Become certified in control of paid traffic and discover a reproducible system to generate new prospects and customers …
Brand new module Tom Breeze, world renowned YouTube advertising expert, shows you how to master video advertising to generate more leads, more sales and increase the return on investment of your campaigns.
The all-new leading Google AdWords Authority module, Mike Rhodes, takes you step-by-step through how to use Google AdWords to effectively grow your customer base and drive conversions.
New examples of winning ads so you can model your own ads after PROVEN campaigns and continually launch winning campaigns.
Do you think you will need to take detailed notes to pass the exam? Think again. Each module includes a complete notes section that you can reference before, during and after the questionnaires.
Create a customer avatar for your ideal customer or customer so that you can respond to your messages to better target prospects who are more likely to buy your product or service.
Track the progress and success of your campaign by building conversion statistics that really matter to you, your business and your results.
Learn about advanced retargeting strategies and how to leverage multiple touchpoints on high value-added leads to maximize your efforts on Facebook, YouTube, Instagram and Google.
Control of paid traffic in the Lab platform
Control of paid traffic on laptop
Our brand new interface lets you easily navigate and consume content and track your progress on the road to becoming a master of paid traffic.
Identify your prospect's basic buying emotion to write an ad that triggers his deepest desires with a punchy copy that drives him to take action…
Determine your prospect's "traffic temperature" and use it to create ads that grab attention and speak directly to "the conversation in their head".
Find out how to structure the advertising copy for ANY company or industry, with demonstration and demonstration examples from e-commerce, B2B, B2C, etc.
Troubleshoot ads that you already run without wasting time and precious energy from scratch.
Carefully build a fully automated traffic system that generates leads and sales for your business 24 hours a day, 365 days a year.
Follow the step-by-step instructions to create multiple successful advertising campaigns on "Big 4" traffic platforms.
Discover the secret to scaling up your campaign once you have a winner so you can create MASSIVE subscriber lists while avoiding advertising fatigue that can drive up click costs.
When you are done, you will leave with a GUARANTEED TRAFFIC plan
What if you didn't have to "pay" for traffic?
Instead… what if the traffic “paid” you?
What if acquiring new customers was as simple as leveraging?
It may sound weird, but that's exactly what the Traffic Masters (aka customer acquisition specialists) do. And once you finish this newly updated master’s class, you’ll also know how to leverage traffic channels like Google, Facebook, Instagram and YouTube to not only grow your customer base…
… But to develop your clientele to a PROFIT.
Did you understand that?
You will no longer have to practice "hope and pray" or "wait and see" marketing.
Traffic will come, because you will know how to get it to come predictably and repeatedly.
But how do you actually do it?
How to send a message to the "unwashed masses" and convert strangers into friends without breaking the bank?
This is exactly what you will learn …
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