I'm trying to find ways to contact business owners who are not present on the web. The offer is a B2B service. At this stage of development, it must only cost time. It will only take 8 to 10 sales to make the paid advertising possible.
Now, search yellow pages lists online, check that the company does not have a website, and then call them is a method to my knowledge. However, it is often difficult to reach the current owner, and the best is to convince him to spend his precious time listening to your presentation.
Thus, companies calling cold is an available method. The truth is, I find it hard to imagine asking my mother to do it. She will work on generating leads from her home while I work … well, everything else including product delivery, SEO, market research, analytics, social media marketing … well, you get the picture.
As a business, free ads in Classified Shopper papers are not an option to my knowledge. Anyone I have seen is free only for people trying to sell an item or two. Are there free print ads somewhere? Free online ads will not be seen by business owners without a website.
Locally, mom, as a representative of the company, could introduce themselves, introduce themselves and present the company, give printed materials (it costs money but supplies are available for 200 small packages of information) and encourage the owner to visit the site. site, write to me, call me if she has questions, etc. This could generate specific tracks. People in my parent's generation tend to prefer face-to-face communication and personal attention. However, I would like to establish a commercial history before becoming local. I live in an urban area more than an hour's drive from a real city. The reputation sticks here like feathers on the tar.
These are the only two free offline cash marketing methods I know. I looked for related information but I arrived empty.
So, I turn to you. Someone has ideas or experience?
Let me say that I've read Dr. P's message on how he attracts people to generate leads for his offline activities. This method is great! I plan to use this idea after a few months of operation. My company is not mature yet. There is a lack of maturity at this stage.
I am interested in learning about other offline marketing strategies. I will also have to consider, research and plan paid advertising. As I said, it will not take a lot of sales to open the budget to low cost marketing.
This is an internet marketing setup that will work best by attracting customers off the street, so to speak.
I would love this forum section to be busy and full of activity. I can hope, anyway.