I was working on a mobile app design, at the beginning when designing an app, it looked great, but over time it got dull without changing anything meaningful ( same colors, same fonts, same dimensions), but other designs look awesome. But after coming back from a long break, it looks great again (same design). Why is that?
I have the same feeling if I continuously use a well designed app or website, I think it can be also a this is why companies change their designs about once a year, so that users don't get bored with the design and experience something new every year. Am i right here?
I guess our brain adapts (creates memories) to the design when we work with the design continuously and the novelty fades. Then when we take a long break and come back, the previous memories of the design faded, so the same design looks awesome.
Is there a technical name for this phenomenon in the field of design?
Are there any tips and tricks you use to avoid feeling boring by your own design when working continuously?