Optimizing your website and blog is an important part of your content marketing approach. Although SEO is evolving, it remains above the projects of marketers because it is a powerful way to attract visitors to your company's points of sale and direct them to your sales funnel.
SEO methods are constantly evolving due to search engine developments and changing user views. It is not easy to stay on top of the most successful optimization methods, as many companies fall into the trap of incorrect SEO. Instead of seeing huge traffic and increasing conversion rates, the results can be quite the opposite.
Some common SEO errors are hard to avoid. It's also hard to test optimization methods because you can not check your methods in real time because search engine rules become hard to predict.
While the field of optimization is constantly evolving, some practices prove effective, while others are damaging in the long run. Let's review the ten most common SEO mistakes you should avoid so that your company's website takes the desired results to match your efforts.
1. Choose the wrong keywords
Optimization of the keywords for which your website should be classified. But do you choose the right ones?
One of the most common mistakes in choosing keywords is to avoid the preference of search engines and users for long-tail keywords. Although you can define your products and services in a certain way, it is more important to understand what words your potential customers would use to express them. Sometimes the terms you consider correct may mean something completely different for other people or too generic. In any case, you will optimize the bad keywords.
It is best to do your background research wisely before starting the optimization. The use of tools such as the Google AdWords Keyword Planner, Google Trends, SEMrush and Moz Keyword Explorer can help you greatly to pinpoint the pulse of the trend and appropriate keywords.
2. Using the stuffing keyword
You may think that using target keywords in every sentence of your content will improve your grades. This approach could not be more wrong. In fact, search engines record spam as spam, which has the effect of adversely affecting the performance of your SEO.
This is why the keyword "stuffing" or overloading the desired keywords is not essential to the success of your SEO. Such an approach would make your content unnatural and unnecessary for the proposed audience. In fact, Google uses a special semantic search called Latent Semantic Indexing (LSI). This program can recognize the subject of your content without having to stuff your content with duplicates with your target keywords.
3. Create content that does not concern your keywords
This error is often the result of trying to group multiple topics into one content, to create a poor quality job only for keywords or to optimize the use of multiple keywords in an article. Your main goal should be to produce content that really matches the questions and wishes of your target audience, including using the right search terms. Then the search engines will be able to trace your content based on the keyword for which you are improving.
4. Publication of non-original content
This typical following error is associated with the quality of your content. Although the reproduction of texts was a common practice at the time, the search engines today penalize this approach. Copying and plagiarizing content is a practice of spam and is strongly discouraged.
Duplicate and fine content just does not work. Instead of separating copy from other places or using software that "turns" the content into a new form, it's worth investing in creating original and meaningful texts. This is the only way to ensure that your website will not be reduced and pushed to the back of the search results.
5. Ignore title tags and meta descriptions
Optimizing your content does not end once you have included a target keyword in your articles. Title tags and meta-descriptions are important elements of SEO that should not be forgotten. Avoiding them means a huge missed potential for your content. These optimization factors are measured by the search engines when crawling your website. Therefore, if they are done correctly, they can improve the performance of your content.
The additional technical details that content marketers often forget include image tags. Alt tags of the visuals in your content are important because they are another sign of how you are targeting articles. Search bots can not see images – but they can read alt tags and add that information in the way they index your pages.
6. Missing quality links
To get the most out of SEO, content marketers must now consider that the quality of the external links included in the content is more important than their quantity. That's why it's best to make sure you create links to relevant, well-ranked websites with solid characters – not with any site. It is also useful to refer to sites that have been linked to you, as this will restore traffic in the future.
Another counterproductive practice in linking is to use useless anchor text. This wastes precious SEO opportunities, as anchor texts show for the reader and allow robots to look for what the link is and how it can be useful to users. Therefore, avoid using "click here" as anchor text and be sure to choose a variety of anchor texts, as repeated use of the same text may be considered spam.
7. Get lost with your internal links
There are also common mistakes when including internal links that you should look for. Of course, you need to think about the best-performing pages and consider placing links to them in your content. It's a method to give them visibility and create extra traction. But make sure you do not contain internal links just to include them in an article if they do not fit the topic and the focus of the article.
As with keyword stuffing, it's important to pay attention to internal links and not to abuse them. If the content and links do not look natural, the work will not be appreciated by your target customers. It would also not be well treated by search engines, as this can be considered a false practice.
8. Do not spend in a fast, mobile-friendly experience
Search engine optimization is not just about content and keywords, it's about the quality of your website, especially its performance on mobile devices, which is currently the top choice for users. Google and other search engines may search websites when your website is not compatible with mobile devices.
If you're not considered a fluid mobile experience for your audience, your search engine rankings can be risky. The same goes for the loading speed, because the search engines also place a ranking on it. You should not be surprised if a slow website results in a drop in the SERP (search engine results pages). You can use online tools such as Pingdom and GT Metrix to analyze the origin of speed problems and how to fix them.
9. Do not use the power of influencers for communications on social networks
Optimization also has a social measurement. When you share your content on social networks, one of your main goals is to catch the attention of users who have a significant effect online. This means that their content is viewed by both your target audience and the search engines. That's why it's important to create associations with such "experienced users" and use their credibility to promote your content.
Another aspect of this process is to submit your blog posts or website promotion to social sites such as Digg, Reddit or Quora without having a "powerful user". It is much easier to make noise on your content when the user who shares it is trustworthy on that network. . Relationship building and structured dissemination via influencers is a crucial part of your optimization strategy.
10. Forgetting the analyzes
The only way to find out if optimization of your SEO and your difficulties in terms of content are working is to track their progress. Many marketers would overlook the numbers, but that's a big mistake. The configuration and regular analysis of your analyzes is important for your optimization results.
Google Analytics and Google Webmaster Tools are just two of the main tools you can use to measure and get an overview of your website's performance. With their help, you can see how your optimization works for different types of content and using many of the strategies you test.
Search engine optimization is an essential part of any content marketing strategy. Although you can find many tips online, it is quite common to commit a number of typical SEO mistakes. Instead, it is best to become aware of the problems faced by others and to avoid them in your marketing efforts. These ten errors have proved quite widespread, so it is easier to identify them before committing them.