How does social media play into SEO Strategy

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Will Redirects Affect Seo?

Will redirects affect SEO?

seo – Does www and non-www suffer duplicate content penalty?

John’s answer is spot on however if your looking for advice which one is technically the best then the actual the answer is all 3 options.

SOURCE: Pro Webmasters Answer from John Conde

  1. Do a 301 redirect to use the ‘www’ or no ‘www’
  2. Specify your preferred domain in Google Webmaster Tool
  3. Use canonical URLs (although it isn’t typically used in this situation

And here’s why…

Why 301 redirect URLs:

When you force users to use either www or non-www and they decide to reward your site with a backlink the next user who clicks that link does not need to go through a redirect.

While redirects nowadays are near instant they are additional server-side request that can be reduced if you have users linking to you correctly, which should be considered a good practice, especially if your site receives high volume of traffic.

Why canonical URLs

Nowadays it is considered a best practice to use canonical links, this is because duplicate content can appear in many different forms without factoring www and non-www. Blogs particularly will operate with pages being accessible via many different URLS for example:

Using Canonical links correctly will insure that your content however it may be accessed is never marked as duplicate.

Why preferred domain in Google Console

It is a good practice to add all variations to Google Webmaster Tools so that you can confirm at any point that your site or Google is not doing anything it shouldn’t be.

  • NON-SSL sites will have 2 variations
  • SSL sites will have 4 variations

You should seem something similar to this:

bybe multiple sites in webmaster tools
(source: bybe.net)

Adding a preferred domain in the process takes no more than a few seconds but in additional to 301 and canonicals this option is a great fallback just in case for some reason your 301’s or canonical links stop working for one reason or more.

Does direct visits/traffic affect SEO?

I’m assuming by ‘direct link’ you mean a link that might be in an email or a that a user types directly into their browser.

The first question you have to ask is: How would Google know about your direct link? The assumption with a direct link is that the user didn’t use Google for a search.

It’s possible that Google would know because you have installed Google Analytics. Google has apparently said that that won’t use the data from GA to influence rankings. However, this is a matter of debate: Malicious bot – mulitple cities and browsers and https://www.seoblog.com/analytics-affect-rankings-seo/

As to what browsers the user is using, it’s probably irrelevant as that wouldn’t change the money that Google makes for displaying advertising, which is why they’re really in business.

My own personal experience is that direct visits/links may inform Google of content that Google has not indexed yet, and therefore their algorithm may put a priority on indexing the page with a direct link.

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seo – How can I ensure that Google finds and indexes dynamically created URLs for user generated content?

I have blog site and I generate different URLs for each post like,

example.com/p/14324123512
example.com/p/53452313212

How does Google find these variable URLs and index them? If google can’t find it, user posts will not be indexed. How to index this user-generated URL pages?

duplicate content – Can cursor based pagination be used for SEO?

We have a category page which may contain hundreds of thousands of posts. We want to paginate these results using cursor based pagination.

The base page may look like:

www.example.com/topic/category

This page will have two links at the bottom:

Previous -> null

Next -> www.example.com/topic/category?before=SOME_ENCRYPTED_ALPHANUMERIC_STRING_HERE

A few pages down the lane might have these links:

Previous -> www.example.com/topic/category?after=SOME_ENCRYPTED_ALPHANUMERIC_STRING_HERE

Next -> www.example.com/topic/category?before=SOME_ENCRYPTED_ALPHANUMERIC_STRING_HERE

However, in this strategy, it would lead to a large number of links as the content moves around due to more content being generated everyday. It will also lead to duplicate content, as multiple links may point to a bucket of content that was already covered in some other URL.

Does this mean cursor based pagination cannot be used effectively for SEO ?

If yes, does exposing your API with just a page parameter a good practice ? (as it will make it very easy for anyone to crawl the data)

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