Majority of the advertisers face issues when it comes to starting new ad campaigns, which are not attracting enough clicks and traffic to their site. The problem with low traffic is that if you’re not working towards qualified traffic, as per the strategies of various marketing agencies, including Point Blanc. You will not lead or sell the campaigns, despite the implementation of keywords thoroughly.
So, if you have ten clicks in one day on your campaign, you will be able to do four sales in one day. However, if we increase the clicks to double, keeping a 40% conversion rate, the leads will be eight a day.
A campaign without any traffic is like dead fish. So, here are some tips to make it better!
Budget and Bids
Google ads experts in UAE claim that this is the easiest measure that enables you to increase clicks. When the campaign bids are increased, the ranks of the ads are higher, leading to a higher average result on Google’s search result page.
Your campaign ads will be more visible when you are in a higher position, increasing the potential clicks as well. However, keep in mind that campaigns are contingent on the budget. So, increasing just the bids will reduce the number of clicks as the CPC average increases. Moreover, the clicks will also be fewer for the same budget on a daily basis.
Mostly, PPC wants to start small as a test. However, this timid approach would not get them the potential lead generation. Increasing the target area will enable you to drive more traffic as compared to being confined to one specific area.
The best way to deal with this is through a broader keyword match. Broad match modifiers can also be tried on some of the main ad groups of the campaigns. It usually drives more traffic in contrast to Phase or Exact Match, which would help in boosting the total click volume.