The mobile application has become an important part of any business. Even if it is a fundamental element to accelerate growth, developing an application without setting goals will not bring any favorable results.
Target to reach and audience to which the application is intended. It is important that you identify whether you want to gain branding or increase sales of products, sell services, facilitate the work of your employees, etc. And, if the mobile app is aimed at your employees, professionals of a specific business area, etc.
Intention to expand in the future
It's not the same thing as needing a simple application that performs a concrete action requiring something more complex, with many options and content on which to build a complete business model. Build the scope of your application and its needs for the future.
There are some business models where we are used to experiencing our own web browsing or browsing experiences. To properly identify this point, you will need to do a little study to find out the trend of the user experience of each company and you now want to publish the mobile application.
Level of user experience
At this point, you need to identify the complexity of the design and the importance you want to give to the user experience. This may require a totally personalized design with optimal response times, seeking to stand out and become a reference in the market.
The mobile application can be compatible with all operating systems and mobile devices, or we are only interested in a specific operating system such as iOS or An.
Access and use of mobile resources
The mobile app may need to use mobile, camera (Photos, barcode scanning, QR code scanning), microphone (voice recognition), calendar, GPS to take advantage of geolocation and others to complement the features that it offers. For example, the mobile application Facebook accesses mobile notifications to inform us of any activity on our wall or profile.
Distribution channel of the application
The user can download the mobile application from the market of the operating systems of his smartphone (Google Play for those who have the operating system An ♪♪♪♪♪ and Apple App Store for those who have iOS) or on the contrary if you prefer that the user does not have to download anything and access from the mobile browser.
Offline operation (offline mode)
We must determine if it is necessary to use the mobile application at times when users may not have an internet connection. For example, the mobile newspaper app allows us to download news when we have an Internet connection and access it when we do not have it because we are traveling or simply because we do not want to spend our data bonus and download it when. we connect to a Wi-Fi network.
How much money are you willing to spend? Because native apps cost more than web or HTML5 apps, creating a budget plan will help you choose an app that aligns not only your business goals, but your financial plan as well.
Keeping these 9 elements in your mind before building an app can make your success on the market. The mobile application is more of a strategy than technical development and, therefore, it is necessary to include components of values and vision of the company.