I work as medior backend developer in a small company (~ 30 people), where we build an online multi-tenant B2B SaaS application for energy management.
I would describe our app as an app with many cool features, which are not well presented, overall UI design is like from 2005, and overall user experience is sometimes confusing even for me, when I should clearly know, what’s going on in there.
My problem is following:
We’ve developed features, that we were told “our customers needed”, but I have recently found out, that the features are not used by anyone even after several months.
Our CEO/Sales person does not want to invest in better UI/UX design because, by his words “design does not sell in B2B”, even though we’ve never performed any customer satisfaction survey.
My attempts with gathering user feedback was pastponed, because it was “low priority”.
I was told that feedback from our users, is not important, because most of them are not the one, who pay for the service.
Only solution provided by management was to enlarge our base of sales people.
So, how would you convince anyone, who does not believe, that UX design and design generaly is important, to send survey to users?
My goal is to perform a survey, I have prepared, to get a feedback. If the feedback is as bad as I think it will be, and our management still keeps their statement, then I am ready to resign. But I don’t want to give up yet.
I read numerous articles about B2B design, but most of that was about website design available to everyone, so SaaS could differ. Also, I get it’s hard in B2B, to get the right people to gather feedback from.
I will be happy for any response.