user search – Priority of customer needs

I try to discover best practices for prioritizing customer needs and opportunities.

Thus, the team defines the customer search questions and then returns with a lot of data. These can be distilled into customer needs and opportunities. But what are the ways that you have found that work well to really identify the best opportunities to prioritize first?

Jeff Sauro has good recommendations:

My minds:

  1. Objectives and Organizational Criteria (for example, are we looking to increase adoption? Retention? Etc.) They become a filter to identify opportunities.
  2. Satisfaction data
  3. Following Sauro, identification of the gap between the importance and the satisfaction of the identified needs of the client

What other people have found that works really well, especially to align stakeholders?