My UTM-tags are being activated as they do show up in Google Analytics real-time traffics tab. I can exactly see my medium and source whenever I test them.
However, when I go into all campaigns the data is not being tracked properly according to the data we only got 678 euro’s in sales for a specific campaign that has been “tracked” with the UTM-tag. Google Analytics picture
However, when I look in my FB ads manager we clearly have more revenue and also way more orders with the ads that contain the tags.
This also didn’t happen only once but multiple times and the data is completely wrong.
I checked if it was maybe a mistake with the UTM-tag itself but it should have been set-up properly as we use a UTM-tag building tool.
So I was wondering, is there a way to fix this?